This radical redesign of what had previously been all-beige struck a chord all over the planet and signaled the revision of consumer-based computing design from that point on. No extra parts were required other than the matching hockey puck mouse, keyboard, and cable.
The iMac was designed to be classic plug and play, ready to be used instantly by anyone in the family regardless of computer experience. The iMac, developed under Ive’s direction, was derived from a simple idea: the CPU components were integrated into one unit and then surrounded by a translucent white and blue (Bondi blue) shell. Bondi Blue iMac (aka iMac G3) Marcin Wichary/FlickrĪs the translucent blue face that launched a revolution in computer design, the original Bondi Blue iMac kickstarted a fun colorful look that popularized Apple products and inspired accessory makers for years. While the revised and updated Newton, complete with glass screen and pen, went on to win numerous design awards, and was greatly loved by those purchased it, it was not considered a commercial success and was discontinued in 1998. The first generation, which hadn’t been released at the time, had serious design flaws and issues that Ives had set out to fix, while struggling to determine out how this device (was it a PDA?) would actually fit into people’s lives. Ive’s first job at Apple was to design the second generation of the Newton MessagePad. Here are some of the most famous designs to spring from his offices in Cupertino.
#Apple product design improved since jony full#
Ive's full discussion with Anna Wintour can be watched on WIRED's website. "Almost always, in my experience, the most powerful ideas occur quietly, and they are fragile," he said. He was far more interested in the learning than in being right."Īccording to Ive, some of his memories of his most productive times with Jobs were when the two were just walking together and thinking close to one another. "Even if the surprise actually meant that he was wrong. "There was this relish, this celebration of being surprised," said Ive. Ive said that he remembers Jobs for his drive and his values. Steve Jobs often comes up in Ive's interviews, and today's panel was no exception.
"I think what the iPod really marked was the beginning of creating far more specific products and devices," he said. Ive said that the iPod was, essentially, Apple's first piece of wearable technology, in a discussion about the recent 20th anniversary of the device. "I can't think of anything more personal, more specific, more individual, and more intimate than things being inside us."
that some of these products will disappear beneath our skin," he said. Ive also spoke on the future of wearables, and he said that he expects wearable technology to continue to advance to the point where some devices are embedded in the body. In addition to working with Apple, Ive's company has done work for Airbnb, Emerson Collective, Moncler, and Ferrari, among others. Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide details on what specific projects he has done for the Cupertino company, nor did he outline if he has been involved with the development of new devices. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom. Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event.